Who We Are
Masson & Associates is a boutique consultancy with a bold mission: to transform systems through evidence-based strategies and adaptive approaches. We specialize in untangling structural challenges, fostering innovative thinking, and developing equitable frameworks that promote growth and sustainability.
For over six years, we've partnered with organizations across various sectors to co-create context-specific solutions that deliver real-world results. Whether it's reducing barriers, enhancing individual and organizational agency, or driving long-term systems change, our work centers on meaningful impact.
How We Work
No two organizations are the same—and neither are our solutions. We believe in crafting approaches as unique as the partners we work with. Our human-centered, agile methodology ensures that every project is tailored to reflect the realities, aspirations, and strengths of the communities we serve.
We don’t just show up with answers; we listen, co-create, and collaborate every step of the way. By blending rigorous research with inclusive design and strategic partnerships, we strike the balance between addressing immediate needs and laying the groundwork for long-term systemic change.
Collaboration is our cornerstone. We engage deeply with stakeholders, building relationships that inspire purposeful action and align efforts toward a shared vision for change.
Why Work With Us?
At Masson & Associates, we partner with diverse teams to help individuals and organizations drive meaningful change.
Our blend of strategic vision, creative thinking, and hands-on experience enables us to tackle challenges head-on and uncover new opportunities.
Our blend of strategic vision, creative thinking, and hands-on experience enables us to tackle challenges head-on and uncover new opportunities.
Our Team
Meet the Experts Driving Systemic Change
Alix Masson – Executive Director
Alix is a strategist, coach, and advocacy expert with over 20 years of experience in youth development, learning, and organizational growth. Her leadership has shaped strategies for global and regional networks, helping organizations to drive lasting systemic change.
Certified by the International Coaching Federation (ICF) and a member of the International Association of NLP, Alix blends her coaching expertise with a passion for co-creating solutions. She’s guided organizations like the World Organization of the Scout Movement, VSO International, the NEAR network, and UNEP toward sustainable growth and measurable impact.
When she’s not building partnerships or facilitating strategic sessions, you’ll find Alix championing youth empowerment, creative industries, and cross-cultural collaboration. Fluent in French and English, she thrives on bringing people together to tackle complex challenges.
Gregory Mwendwa – Principal Consultant
Gregg is a social innovation expert with 15+ years of experience across the arts, technology, advocacy, and community development sectors. He’s passionate about using participatory learning, human-centered design, and storytelling to solve tough social challenges
He spearheaded the creation of the Panga Sanaa Fellowship, which has transformed leadership in Kenya’s creative sector, and has crafted strategic frameworks for organizations like Santuri East Africa and Crime Si Poa. A certified trainer in Hope-Based Communications and Design Thinking, Gregg blends creativity with practical solutions, bridging arts, culture, and systemic innovation.
Committed to equity and youth empowerment, Gregg designs programs that enable creatives, activists, and communities to take the lead. He’s fluent in English, Swahili, Sheng’, and Kamba, bringing a deep connection to African cultural heritage into his work.