Client
GiZ – Global Project Culture and Creative Industries
Task
Our commissioned research, conducted in late 2019, delved into Kenya’s festival ecosystem to enhance internal processes and drive sustainable development within the culture and creative industries.
Methodology
Leveraging design research, our study included desk research, interviews with 12 organizers, a survey involving 107 attendees, and focus group discussions to distill actionable insights.
Findings
Our non-scientific yet comprehensive research identified major festival categories, attendee demographics, registration formats, revenue strategies, staffing insights, policy landscapes, and immediate sectoral needs.
Opportunities
This research presents valuable insights for clients exploring the festival landscape, revealing untapped financing strategies, demographic preferences, and immediate sectoral needs. It offers a strategic approach for clients engaging in festival-related ventures.
Next Steps
We recommend future applied research to influence policy reforms, industry skill development, and foster a centralized knowledge hub for continual industry enhancement.
Explore More
Discover actionable insights and strategies for the festival ecosystem in Kenya through our in-depth research commissioned by GiZ CCI.